The history of political blogging might usefully be divided into the periods pre- and post-Huffington. Before the millionaire socialite Arianna Huffington decided to get in on the act, bloggers operated in a spirit of underdog solidarity. They hated the mainstream media - and the feeling was mutual.
But the pyjama purists were confounded. Arianna's money talked just as loudly online as off, and the Huffington Post quickly became one of the most influential and popular journals on the web. It recruited professional columnists and celebrity bloggers. It hoovered up traffic. Its launch was a landmark moment in the evolution of the web because it showed that many of the old rules still applied to the new medium: a bit of marketing savvy and deep pockets could go just as far as geek credibility, and get there faster